The Orange Juicer Apprenticeship Program
What’s an Apprentice?
Intern vs Apprentice
At Grip we do things a little differently. We’re all about empowering young professionals and fostering experiences for the future of our business. So we’d like to show off highlights of our program and illustrate the difference between an apprentice and an intern.
working on dead end projects
working on meaningful client work
Making it rain
No option but to sink or swim
Classes and training to help stay afloat
Taking names and getting coffee
The only coffee they get is for themselves
An outcast trying to work their way in
A valued team-member already on the inside
works all day and pulls night shifts all night
working hard and hardly working
spends the afternoon sleeping in the stalls
Spends the afternoon fighting fires
Presents to the dog
Presents to clients
The Competition: On your marks, get set, juice!
Out-peel. Out-squeeze. Out-juice.
Wondering what’s next? Enter the Orange Juicer – a competition where teams from across North America get a chance to solve real briefs from real clients. Survivors will win a coveted spot in the Orange Juicer Apprenticeship Program. It’s an apprenticeship. Not an internship. There’s a big difference. One of them being, you’ll be paid! What’s the coolest part? We’ve hired 30 juicer alumni over the last four years, so what are you waiting for?
Create an innovative advertising pitch and plans book for one of Grip’s clients.
The Client & Task
Who’s the client you might ask? You’ll just have to wait and see! Trust us, you won’t be disappointed. Make sure your team captain checks their email. The brief will be sent out once your teams Intent to Participate form is received.
Each team consists of up to six students. How the students are chosen is entirely up to the program coordinator, though basing it on performance or internal competition has proven to be successful. An ideal team would include both Account Management and Creative (e.g. art director, copywriter) students. Teams do not need to be finalized before sending in the Intent to Participate Form.
Of course we have a few eligibility rules:
We’ll accept four teams per school to participate.
Each team must have no more than six students. All students must be enrolled in a Communications, Advertising, Graphic Design, Commerce or Business degree program during the time of the competition and in their final graduating year.
Each team entering the competition must declare their Intent to Participate by e-mailing the Intent to Participate Form by January 13.
The presentation: Welcome to Grip HQ
Come on in, and take a trip down the slide! We look forward to meeting all competitors and are eagerly waiting to see the bright ideas from this year’s finest! Here’s how to prepare and what to expect as the day flies by:
Presentations will be limited to exactly 45 minutes. Your time starts when your music begins, when the first slide (other than a logo) appears or once a presenter begins speaking. It stops when you reach the 45-minute mark, no matter where you are in your presentation. Each team will be provided with a two-minute warning.
Each team must bring eight printed copies of their plans book, and a flash drive containing both an electronic copy of their plans book in PDF format and their A/V presentation.
Each team should provide eight copies of a reminder sheet (8.5 x 11 inches) to be included with their plan books. The reminder sheet may include the team’s name, tagline, salient points about the campaign, as well as a photo or photos of the presenters.
Only team members are allowed to speak, operate audio or visual equipment or handle displays during the presentation. Even if a student does nothing except operate equipment or handle displays, he or she MUST be counted as one of the six team members.
After your presentation, there will be a 10-15 minute Question and Answer session. During this Q&A session, only the presenting team members and the judges may enter the discussion.
The Plans Books
Make sure the plan book is in tiptop shape! Each book is limited to 32 pages of 8.5 x 11-inch paper and cannot include any additional electronic pages. Any pages beyond the allotted 32 will be ignored. All inside pages must be numbered.
Furthermore, all plans book must have a front and back cover with your college / university’s entire, unabbreviated name on the front cover. You may put anything you want on the inside and the outside of the front and back covers. Covers do not count as part of the 32-page limit.
Along with the brief delivered on January 19, score sheets will also be distributed to team captains (see score card). Please remember to read the score sheets carefully for specific guidance when considering the areas to develop in your campaign. The case assignment will be clearly reflected in the score sheets. Points awarded for each campaign are based on a combination of the pitch presentation, plans book and Q&As.
Awards and Compensation Release
Our apprentices will have the guts, glory and oranges galore (and beer, lets not forget beer). On March 9, the first-, second- and third-place teams will be announced. These three teams receive accolades for their respective programs and will be highlighted on Grip’s social platforms.
It must be acknowledged that by entering the competition, all participants, students and advisors agree that all ideas expressed in written or presentation form become the property of the sponsoring company for any use whatsoever, without compensation of any sort.
In the end, Grip will award a number of apprenticeships following the competition. These individuals will be hand-picked by Grip from any of the participating teams.
Orange Juicer Code of Ethics
We hold our apprentices in the highest regard, so we expect they will abide by the following Orange Juicer Code of Ethics:
Students must not receive advice, critiques or additional assistance in the development of their project or presentation from any professional.
The advancing teams will have one “check-in” with a Grip staff member in order to ask questions and review initial direction. Grip employee(s) will not provide direction, but rather support, in answering questions geared around fulfilling the requirements of the competition.
Students must not contact the sponsoring company, its advertising agency or any companies specifically highlighted by the sponsor. Any communication will be limited to the Grip sponsor within the allotted question period.
All creative work must be conceptualized, designed and executed by students. Students may not use any existing client’s creative in the creative part of their presentation.
Students may use any existing professional clip art, music, photos and video in any part of their presentation, including the creative section. Costs associated with the use of copyrighted music in the creative work should be included in the campaign budget. Any part of your presentation may be recorded using audio or video.
Open Book Night
Only the ripe will survive
Looking for your first creative gig? We’re looking for the juiciest Art Directors and Copywriters for the Orange Juicer Apprenticeship Program. Don’t miss your chance to meet with our top Creative Directors for a one-on-one portfolio review on March 29, and a shot at a position at Grip. So, do you have what it takes?
Bring your "A" game
You only have one shot to impress our CDs, so be prepared! Bring the best samples of your spec work and be ready to talk about it.
Please RSVP at firstname.lastname@example.org
It's not an internship.
The Orange Juicer Apprenticeship Program.
We are proud to announce the fifth year of our Apprenticeship Program, in which a number of the hungriest, young talents entering the advertising world are challenged, developed and groomed to be future leaders in the industry. During the 16-week program, students are exposed to real advertising issues, with real briefs and deadlines, and more importantly, real clients.
The 2017 Curriculum
Real classes in a real environment
Apprentices will also attend weekly lectures led by senior members of Grip, and gain unique insights into the various departments of an agency and see how they all come together.
The curriculum includes:
- Brief Writing
- Social Media
- Print Production
- Research Fundamentals
- Values Based Branding
- Digital Analytics
- Client Management
- Big Idea vs. Tactic
- Search Engine Optimization
- Interactive Project Management
The Big Orange Timeline
- January 13, 2017
- Intent to Participate Form due
- January 19, 2017
- The Brief
- February 3, 2017
- Request for proposal / information
- February 15, 2017
- Request for proposal response from Grip
- February 21-22, 2017
- Juicer check-in
- March 1-2, 2017
- Competition dates (presentations)
- March 9, 2017
- Winners announced
- March 29, 2017
- Open Book Night
- May 1, 2017 – August 25, 2017
- Apprenticeship Program
What’s the low down on the program? Here are the answers to the most frequently asked questions.
Do I have to participate in the Juicer Competition to apply for an apprenticeship position?
It’s true, first preference is given to those individuals who participated in the competition. However, if you are looking for a creative apprenticeship, please join us on Open Book Night, March 29, and show off your talent.
Why should I seek an apprenticeship at Grip?
You’ll get real industry experience that you just can’t learn at school. Grip is committed to educating and preparing apprentices for the real world, making the Juicer Apprenticeship Program unlike any other in the industry. You get to work on real projects, maybe even lead one! Your voice is valued and you’ll be mentored by some of the best talent around. The goal of Grip’s Apprenticeship Program is to set you up for success.
Will I be paid during my apprenticeship?
Absolutely. What do you think this is, an internship?
What training will I receive?
Grip provides weekly classes throughout the term of the Apprenticeship Program, teaching you the nuts and bolts of advertising through the eyes of industry leaders. By end of the program, our hope is to have provided you with a great foundation to build a career on.
What would a typical day look like?
Every day will be different than the last. From writing briefs to working on shoots, the work will vary depending on position and client. But all apprentices have a mix of independent and group work.
What challenges will I face as an apprentice?
It might not be easy, but in the end it will be well worth it! The expectation to produce great work comes with the honour of being an apprentice, but you will very quickly realize that Grip has a rock-solid support team. We want to enhance your skills and knowledge by pushing you out of your comfort zone.
How will an apprenticeship at Grip prepare me for the work world?
Well, you will in fact be working in the real world. You’ll be given the opportunity to learn about the industry from the inside, develop new skills and fully experience the day-to-day of the ad world. Expect to leave the program with more confidence in your capabilities and prepared to succeed in future endeavours.
If I am hired as an apprentice, what’s the likelihood of being hired for full-time employment?
On average, we hire about 50% of our apprentices. Grip chooses these individuals based on their performance and positions available.
Will it be all work, no play?
Not even close! Grip knows that you work hard, and makes sure you get to participate in all our events, clubs and activities. Did we mention we have our own beer taps, and we get mighty thirsty on Thursdays? You’ll get to know your fellow apprentices and team really well, and end up making some great friends in the process.
What’s life like after the apprenticeship?
Some will continue their journey at Grip, but everyone will have made valuable industry connections. Not to mention, a highly regarded apprenticeship and practical experience under your belt!
Please direct further questions regarding the Competition and Apprenticeship to email@example.com.
A Grip agency sponsor will be available for one question period (details will be provided on the briefing day).
Questions regarding policies and procedures will be handled directly at the individual college / university.
Follow us and stay tuned!
Follow @BigOrangeSlide on Twitter – the more up-to-date you are, the better prepared you’ll be!
Do you bleed orange?
There’s no going back now. Complete the forms below and email them to Juicer@Griplimited.com
Make sure your team captain checks their email! The brief will be sent out once your teams Intent to Participate form is received.
Psttt… download the score card below and get a leg up on the big day.
Want to attend Open Book Night?
RSVP to firstname.lastname@example.org
Please direct further questions regarding the Competition or Apprenticeship to email@example.com.
Queen's University, Centennial College
Grip Juicer Alumna, 2013
If you want to work on projects that matter, an apprenticeship at Grip is for you. From the beginning, you’ll be involved in real projects with real responsibilities. As account service apprentices, we were thrown into the client’s business from day one. And the best part is that you’ll have help from everyone along the way. The Grip team is committed to helping you learn. They’re so committed that you’ll get the opportunity to have classes on various roles within the agency; each led by experts in their fields. Whether it was a class on design or social media, these sessions were the perfect opportunities to better understand how the agency and advertising industry worked. Be prepared to develop relationships with not only your incoming apprenticeship group but also all the extremely talented and wonderfully bright people throughout the agency. You’ll be bleeding orange in no time.
University of Toronto, Humber College
Grip Juicer Alumnus, 2013
There are plenty of bullshit make-believe job titles out there. I’m talking about the Innovation Sherpas, and Digital Marketing Necromancers of the ad world. But for the kind of money Grip offered me straight out of college (i.e. any), sure, they could call me an “apprentice.”
Or anything else, for that matter. But the job is really more than just a name, something I learned during my first (informal) brief from a creative director: go win yourself a Lion. Subsequent briefs were only slightly less daunting; they entrusted me with real work, work that mattered to Grip. And that’s what the apprentice title came to mean for me—a demonstration of genuine respect for young creatives entering this field. And for that, I’m profoundly grateful.
Ivey Business School, Western University
Grip Juicer Alumnus, 2013
There’s nothing worse than working hard to be offered an internship only to spend your days taking Starbucks orders and photocopying papers. What makes being an apprentice stand apart is that from day one you’re integrated into the team and given real work that matters to your clients. I went through the apprentice program in summer 2013, and what I valued most was the responsibility that was given to me from the moment I stepped into the agency. Through my day-to-day work and the Grip Juicer classes, Grip provided me with an invaluable experience that exposed me to different parts of the industry and genuinely prepared me for life in the advertising world. And if that doesn’t impress you, did I mention there’s a slide in the office and free weekly beers?
Social Content Strategist
Grip Juicer Alumna, 2014
One of the things I appreciated most about the apprenticeship program was that as soon as I arrived, Grip gave me an opportunity to utilize my skills. On one of my first days, I was brought to a shoot, given a camera and told to capture content for a client that would actually be published. It was like the trust and faith in my skills was there the minute I started. I am the type of person who has 1000 tabs constantly open in my mind, which is why working as a Social Content Strategist at Grip fit my personality so well. In a given day I can go from shooting and editing a video to writing tweets, to working on an analytics report. There is never a dull moment.
University of Western Ontario, Humber College
Grip Juicer Alumnus, 2014
What's the greatest part of being an apprentice? If you ask the protagonist of Goethe's famous poem The Sorcerer's Apprentice, the obvious answer is all the sorcery. If you ask participants of NBC's The Apprentice, the even more obvious answer is Donald Trump's hair. Unfortunately for those apprentices, neither of those things is real. What is extremely real, however, is the overwhelming sense of purpose I experienced all throughout my apprenticeship at Grip. In everything from weekly classes taught by seasoned pros at the agency to tackling real projects for real clients, Grip quickly showed me the ropes and handed over the reins shortly thereafter (insert third clever, cord-related cliché here). In short, I felt like I truly mattered. That feeling alone solidified this apprenticeship as one of the most invaluable experiences of my career — one that I’m positive will be hard to top in the coming years.
Queen's University, Humber College
Grip Juicer Alumna, 2014
The word “intern” is a pretty loaded one. It suggests dull days filled with the menial tasks no one else wants to do, punctuated by meals and the occasional coffee run. Leaving school I was afraid that this would be my fate: an unpaid intern doomed to be another statistic. Within a week of being an Apprentice these fears were forgotten; I was an active part of real-world projects that I got to participate in (and lead) from brief, to studio, to delivery. Weekly classes with the other Apprentices were a great opportunity to learn about other roles in the agency and advertising in general. It’s a rare thing, finding an employer who is so invested in helping you grow personally and professionally. It’s even more rare to find an employer who does all of that and pays you for it.
Ryerson University, Humber College
Grip Juicer Alumnus, 2014
I can’t imagine a better way to launch a career in advertising than through the Grip Juicer Program. Almost immediately I was playing an active role in bringing large campaigns to life, and working in direct contact with senior accounts and creative teams on a daily basis. There were also weekly classes on a wide array of topics to further flesh out our knowledge. After getting hired, that support for career growth has continued. We’re given the opportunity to build personal development plans and paired with mentors who help us grow and work towards our goals. It’s a wonderful agency, with wonderful people, and we do wonderful work. If you get the chance to be a part of the Juicer program, do not pass it up.